Devold of Norway is a premier outdoor apparel brand specializing in high-performance merino wool base layers, mid-layers, and cold-weather accessories. Founded in 1853 by Ole Andreas Devold along the rugged, weather-beaten coastline of Western Norway, the brand holds over 170 years of textile expertise. Historically trusted by pioneering polar explorers, coastal fishermen, and hard-working outdoor laborers, Devold has evolved into a global benchmark for premium, natural thermal insulation that thrives in the world's most unforgiving climates.
The core strength of the Devold product lineup lies in its exceptional use of 100% fine merino wool. Engineered by nature, Devold merino base layers offer superior temperature regulation, advanced moisture management, and natural odor resistance, making them ideal for high-intensity skiing, hiking, and mountaineering. From lightweight summer mesh options to dense, heavy-duty winter thermals, their collections feature ergonomic designs, flatlock seams to prevent chafing, and specialized multi-pack accessories like wool socks, beanies, and neck warmers designed to keep outdoor enthusiasts warm even when wet.
Driven by a strict "Sheep to Shop" philosophy, Devold of Norway stands out in the outdoor industry for its uncompromising commitment to sustainability, ethical sourcing, and animal welfare. The company bypasses blind commodity auctions to buy wool directly from partner farms in New Zealand, Uruguay, and the Falkland Islands, guaranteeing 100% traceable, non-mulesed wool. By operating its own state-of-the-art European knitting factory in Lithuania, Devold retains total quality control over the entire production pipeline, delivering eco-friendly, biodegradable garments that align with the values of modern, environmentally conscious adventurers.
