The North Face

The North Face is an American outdoor recreation company that started in 1966, known for high-performance apparel, footwear, and equipment designed for activities like climbing, hiking, and skiing.

Outdoor performance: Originally founded to supply climbers, the brand still emphasizes performance and endurance in its gear for a range of outdoor activities.

Innovation: The company's motto, "Never Stop Exploring," reflects a commitment to pushing the boundaries of design and technology to create high-quality products.

Streetwear and culture: By the late 1990s and 2000s, the brand expanded beyond outdoor enthusiasts and became a symbol in streetwear, largely due to its durable and iconic jackets.

Sustainability: The North Face has made a commitment to sustainability, including initiatives like the "Clothes the Loop" recycling program and the creation of the Responsible Down Standard.

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The North Face

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